Challenges and Pinnacles
One of the main challenges faced at Sierra was re-branding the company to position itself as one of the leaders in the mass flow industry. Knowing very little about the flow industry I had to quickly research competitors and industry standards to get a better understanding of what was needed to achieve a successful re-brand. The project encountered many speed bumps in its course, the main one being the early release of new products and technologies that needed a whole marketing strategy in itself. Creating a new product identity while having to maintain a brand we had not yet finalized gave me the opportunity to create a system that let us easily replace images, text, color and data throughout all the product art and marketing platforms used. This saved us an immense amount of time when making extreme changes to the brand. The new system really showed its success when the mass flow market made a huge jump into the online sales platform, and we needed to shift most of our energy to creating a custom e-commerce website that was able to record and input the configurations needed in order to price and purchase the correct products. Despite all the hurdles, we managed to successfully re-brand the company and launch a set of new products that won numerous design and innovation awards. The significant pinnacle was the completion of the new custom website with the online sales system and improved SEO code structure. With the success of the re brand, product releases and new website Sierra was able to cement its foot as a leader in the mass flow industry.

Branding: Logo • Colors • Typography
Print: Publication • Product Labels • Stationary
Web: Web site UI/UX • CSS • News Letters • Landing Pages
3D: Modeling • Rendering • Animating